Advertising on Facebook – 9 useful tips

Depending on your budget, you can place a good and effective Facebook ad, but alas! It doesn’t matter at all if you don’t have a huge corporate budget to invest, so no problem. Remember that throwing a good low cost ad to a reservoir of millions of members, means as a rule of thumb that more than 20% will be aware of your Unique Selling Proposition (USP).

A good tip when dealing with these social networking systems for business purposes is to have a little bit of marketing knowledge for better effectiveness. Facebook marketing strategies and social networking trends are constantly changing due to the ever-growing member database. Facebook is evolving from a puppy student network system targeting college students placing ad banners to an ad system that is more massive every day and more complex.

In the recent past, there was a rule to place a network oriented banner ad, placing social ads is one of the most attractive ways to generate profits and the latest trend. The social ads system is closely related to the friends list and takes into account the personal details that people put in their profiles, and these specific ads can be shown in groups divided either by age, gender, location, language, marital status, like or dislike preferences, and keywords placement People on their profiles and so on and so forth.

Social advertising is basically a graphic with descriptive text. These appear either in people’s news feeds or in the Facebook ad space (the bottom of each screen), depending on how much you want to pay either to be placed.

Here are some tips for you to place a free social ad and then increase your budget depending on you and your overall campaign:

1 – Click on the advertisement link and click on the Get Started tab

2 – Try to decide if you want to direct traffic to your website or to a Facebook fan page

3 – Define your target by choosing your preferred audience tab based on demographic if you wish

4 – Prepare a good eye-catching text and hire a graphic designer to make a graphic for visual effects, when you feel everything is right, upload it. Ad text should be no more than 25 characters in the headline and 135 characters in the body text. The image to be uploaded must be set to 110 pixels wide by 80 pixels wide with an aspect ratio of 4:3 or 16:9. The file size to be uploaded must be no more than 5MB.

Facebook Social Ads does not allow flash animations although they are working on it, meanwhile you can use external server or apps to keep them on your fan page. Please remember this golden rule: title text is more important than image, test more and more until you are completely satisfied with your overall CTR.

5 – Select the payment system you want. You can choose either cost per click (CPC) or cost per thousand impressions (CPM).

6 – Test your ad for any bug or other error, once you are sure of everything, enter your credit card information to officially start your Facebook campaign

7 – Check your daily stats and also in demographic depth please always check your impressions and clicks you can in the daily stats tab this can also be displayed as a nice graph template

8 – Remember that prices usually go down and down as more people click on your ad according to CPM and normal price basis, so adjust and click in order to improve your current ad campaign, continuing to click on the ad means constantly lower click costs

9 – If you have a huge budget to spend, you can use Facebook Beacon, sponsored market listings, sponsored stores, or sponsored groups. It’s good to know that measuring the effectiveness of a social media campaign is sometimes hard to track.

There is no holy rule to follow, but you can track effectiveness by monitoring your web traffic, by measuring your ROI, by tracking how many contacts or followers you have so far and it is very important that the audience is aware of your brand and service or the idea you are promoting. it or sell it.

Facebook marketing is growing in many countries outside USA, for example in Europe Facebook advertising is somehow cheaper than US advertising, Italy for example is the leader so far. These external flicks show less saturation projection and most of the end users are not just college students. There is an ever increasing demographic basis touching Facebook, with users over 30 now becoming part of the family, making this business one of the most profitable.

Always remember that it is a good idea to start with a small goal if you want to give this system a try, and then increase your expectations and your budget of course.

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